The Insurance Lady

Patty Conard is The Insurance Lady. She has been helping small businesses and individuals with their insurance needs for years, and finally decided to launch her own business. She needed a brand identity and a website to help her do it. Being a small business with insurance woes of our own, we were thrilled to help Patty get started.


Web Design
Logo Design


The insurance business is complicated and stressful and we wanted the website to provide a lot of information, but in such a way that you trusted Patty Conard with these very important decisions. We wanted to portray expertise but with empathy, which is exactly what you feel when speaking face to face with her.

Logo Design

The Insurance Lady needed a new logo to launch her business but the trick was she had been in business for years under a different name and wanted there to be some continuity. The new logo is an updated version of the former logo and perfectly represents her business now.