Rigor + Magic

Erick Soderstrom is an accomplished marketer who launched his consulting business with a laser focused idea of his offerings but no idea what his brand identity would be. We worked very collaboratively to develop a logo and website, as well as collateral, that he would be proud to put his name on.


Web Design
Logo Design


When Erick mentioned that colleagues have compared him to The Wolf in Pulp Fiction, we knew we needed to design a site with attitude. It’s simple but makes an impact and visually represents a lot of Erick’s personality.

Logo Design

When the design team used the + sign as negative space, we knew we had a cool design element on our hands. We love this logo. Masculine and strong.